10 hooks to communicate with young people and students in 2023.
250,000 is the number of students enrolled in higher education in French-speaking Belgium for the 2022-2023 academic year.
The GenZ (aged 18-24) is therefore an integral part of the market and requires its own communication methods.
How to reach these young people? What are the issues that concern them? How do you address the elements of their daily lives? How do you engage with them on different platforms?
To understand how to address this generation, let’s review the topics that were discussed between Kotplanet and these young people throughout 2022.